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29-Dec-2012: JVWR New Issue online – Managerial & Commercial Applications

We are happy to announce the new publication of The Journal of Virtual Worlds Research:

Volume 5, Number 3: Managerial & Commercial Applications

(C) Art: Tammy Mike Laufer 

The editorial team for this issue:

  • Shu Schiller, Wright State University, USA
  • Brian Mennecke, Iowa State University, USA
  • Fiona Fui-Hoon Nah, Missouri University of Science and Technology, USA


Scholars and practitioners are confronted with an apparent contradiction: on the one hand, the business case for virtual worlds appears to offer great promise; while on the other hand, the observed returns and demonstrable successes are often absent or negligible. This special issue on “managerial and commercial applications” of virtual worlds aims to highlight research that makes a significant and novel contribution, in theory and practice, about virtual worlds in the business domain.

In this last issue of 2012, you will find three papers on the topic, two “Assembled” papers and one “Think Piece.”


Managing Editor Corner

Research Papers

Assembled (Rush to Press Papers)

“Think Pieces”

We are also happy to let you know of the following:

  • Our next issue Assembled (2013)  will be led by JVWR Managing Editor Prof. Yesha Sivan, Metaverse Labs & Academic College of Tel Aviv-Yaffo, Israel
    • We just came back from Orlando Augmented Reality workshop and are already planning our next major JVWR event – in Milan, Italy. So mark your calendars around December 16-18, 2013 (http://icis2013.aisnet.org/).
  • Check our web site’s special page on events in our field for updates.
  • Review past issues on our website’s special all issues cover view page.
  • We welcome you to join our Facebook page ‘theJVWR

It is in the spirit of these holidays that we would like to say thank you and best wishes for 2013! May peace, prosperity, and happiness be yours throughout RL and VWs alike.

Tzafnat Shpak

Coordinating Editor


Prof. Yesha Y. Sivan

Managing Editor

TheJVWR – The Journal of Virtual Worlds Research


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